Sirecam EU

It’s been a hectic few weeks here at Sirecam with the yearling sales in full flow! After Arqana, we headed to Germany to film yearlings ahead of the BBAG sale. Our statistics were blown through the roof for this sale with over 4,000 website hits and 60% were new users, from 86 countries worldwide. This could be an inclination of the international custom that we will expect to receive at the forthcoming sales. It is also expresses the value of the footage that Sirecam offers. It enables the easiest form of communication between purchasers, agents, trainers and clients. 

Sirecam also went to the popular Goffs UK Premier sale to provide our ‘On Demand’ service for trainers and agents alike. This service is a quick-fire professional way for trainers and agents to market their new purchases, if the yearling was purchased ‘on-spec’, for a new client or for a syndicate. It is easily passed around via email, whatsapp, added to social media and also websites. We received a positive response from the trainers and agents that used the service over the two days. We will be offering this again during the Tattersalls October sales.

MADAM DANCEALOT (Group 3 winner of Dick Poole Stakes) one of our London Sale graduates went on to be sold at Goffs Champions Sale earlier this month. She was one of only two horses to be sold, selling to Lillingston Bloodstock and David Meah for €260,000. 

Other Sirecam successors this month include ALICE SPRINGS (pictured) for Coolmore, in the GROUP 1 Matron Stakes. Her FULL SISTER is to be offered by Glenvale Stud at Tattersalls October Book 1 and will be filmed by us and available to view online prior to the sale. Keep an eye out for her – Lot 441.

ENDLESS TIME (Consigned by Herbertstown House Stud and filmed for the Book 1 sale in 2013) also put up another cracking performance to narrowly miss out in the Vermeille GROUP 1 for Godolphin and Charlie Appleby’s team.

We now look forward to offering post-purchase professional filming for yearlings purchased at Tattersalls Ireland September sale and Goffs Orby sale. This is similar to our On-Demand service, but we will visit your stable/ pre-trainer and film the yearling(s) after the sale. This also allows us to produce a more personalised service. 

Tattersalls Ireland September yearlings from Herbertstown House Stud and Rahinston Stud are online and available to view ahead of the sale, which kicks off tomorrow. Look out for Goffs Orby yearlings, which will be available to view later this week.

To book any horses in for post-purchase services or yearling sales filming, please contact us on 01488 684 668 / 07500 807 654 or email